I’m Joy — a creative director based in Brooklyn, NY, where I live with my rescue dog, Blue. As a kid, my dad once described me as "the gas pedal while everyone else is the brakes," and so far, he seems to be right.

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I believe in the transformative power of design to shape meaningful, human-centered experiences. I love diving into the essence of what makes us human and using those insights to spark deeper connections with brands.

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Whatever the project, I root each strategy in an emotional narrative, always aiming to surprise, delight, and leave a lasting impact. The creative process is my playground, and there’s nothing more fulfilling than seeing an idea evolve from a spark into something that resonates deeply and drives real business impact.

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When I’m not working, you’ll find me exploring Brooklyn with Blue, cooking for my friends, dancing, or seeking new creative inspiration while traveling.