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JOY CROCKER
Moonshot: Rocket All Company Meeting
All Rocket Companies team members gathered together to experience Moonshot, the first all company meeting in five years. During Moonshot, Rockets new mission and AI-fueled strategies were unveiled to over 10,000 in person attendees and over 4,500 remote attendees.
The show included a 3 story tall screen, 12 million+ pixels of screen, 7 custom videos, immersive tech demos, a launch sequence, and a surprise performance from Snoop Dogg.
Service
Creative Direction
Personality
Futuristic
Technological
Galvanizing
CREATING THE FEELING OF SPACE
Rocket Companies core brand identity was merged with elements unique to the event. This included four new vibrant accent colors, a typeface inspired by rocket ship navigation displays, and a grain texture mimicking dusty images of deep space.
A JOURNEY THROUGH THE COSMOS
The event progressed through a series of six immersive space-like environments played on a three story curved LED screen stage, ribbon screens surrounding arena bowl, and scoreboard screens.
Each environment was animated for ambient motion and crafted using six unique subsets of the main palette.
MOMENTS OF EMPHASIS
During high points in the event, all screens would animate with a message of emphasis. Light up bracelets on attendees were programmed in time with the run of show to provide moments of joy and connection.
LAUNCH SEQUENCE
To end the show, the audience counted down to launch Rocket Companies into their next frontier. The immersive launch sequence was immediately followed by a surprise performance by Snoop Dogg.
PRE-SHOW: PREPARING FOR FLIGHT
Before entering the arena bowl, attendees experienced a pre-show inspired by astronaut training. Structures inspired by launch pad scaffolding and liquid chrome textures taken from spaceship industrial design.
Attendees engaged with activations to earn prizes through our Moonshot app. Activations ranged from photo opps designed for organic social media sharing to a Hall of Disruption reminding team members that Rocket has a history of redefining its own industry.
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